@font-face{font-family:DM Sans;src:url('/assets/adbba6eef03f131b.ttf') format('truetype');font-weight:100 1000;font-display:swap}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:#fff;color:#151d2b;font:16px/1.75 'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button,summary{cursor:pointer}button:disabled,input:disabled{cursor:not-allowed}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid #3269a8;outline-offset:4px}h1,h2,h3{line-height:1.1;font-weight:450;letter-spacing:-.045em;margin:0 0 24px}h1{font-size:clamp(42px,5.7vw,82px);max-width:1050px}h2{font-size:clamp(30px,3.5vw,48px)}h3{font-size:26px}p{margin:0 0 22px;color:#526071}button{border:1px solid #ccd3dc;border-radius:8px;background:white;color:#182235;padding:10px 16px}.skip{position:absolute;top:-90px;left:20px;background:#fff;z-index:9999;padding:12px}.skip:focus{top:8px}.inner-hero{padding:125px 5vw 0;max-width:1536px;margin:auto}.crumb{display:flex;gap:12px;color:#657080;font-size:14px;margin-bottom:40px}.crumb a:hover{text-decoration:underline}.kicker{display:block;font-size:12px;letter-spacing:.15em;font-weight:600;color:#56728e;margin-bottom:20px}.inner-hero>p{font-size:20px;line-height:1.65;max-width:780px;margin:0 0 44px}.hero-rule{display:flex;align-items:center;justify-content:space-between;gap:20px;border-top:1px solid #dbe1e8;padding:20px 0 26px;position:relative}.hero-rule:before{content:'';height:2px;width:12%;background:linear-gradient(90deg,#111827,#4d97a3);position:absolute;top:-1px;animation:rule-flow 10s ease-in-out infinite alternate}.hero-rule>span{font-size:12px;letter-spacing:.12em;color:#748092}.motion-control{font-size:13px;border:0;padding:5px}.page-content{max-width:1440px;margin:auto;padding:35px 5vw 70px}.section{padding:55px 0;border-bottom:1px solid #e1e5eb}.section:last-child{border-bottom:0}.section-heading{max-width:840px;margin-bottom:35px}.section p{max-width:860px}.split{display:grid;grid-template-columns:1.1fr 1fr;gap:80px}.large-copy{font-size:26px;line-height:1.6;color:#243247}.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin:20px 0 32px}.card{border:1px solid #dde3e9;border-radius:18px;padding:30px;min-width:0;background:linear-gradient(145deg,#fff,#f8fafc);transition:transform .25s,box-shadow .25s}.card:hover{transform:translateY(-4px);box-shadow:0 18px 45px #15283e0b}.card p{font-size:16px;line-height:1.65}.card .kicker{font-size:12px;margin-bottom:30px}.card h3{font-size:26px}.text-link{font-size:14px;color:#3269a8;border-bottom:1px solid #aac1db;padding-bottom:3px}.card-link:hover{color:#3269a8}.button{display:inline-flex;align-items:center;justify-content:center;padding:14px 25px;border:1px solid #172133;border-radius:50px;background:#172133;color:#fff;font-size:15px;line-height:1.5}.button:hover{background:#31415b}.button.secondary{background:white;color:#182235;border-color:#bcc6d1}.actions{display:flex;gap:12px;flex-wrap:wrap}.workflow{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:12px;margin:30px 0}.workflow a{border:1px solid #dae3ec;border-radius:13px;padding:24px 18px;background:#f8fafc;transition:background .2s;animation:stage-signal 12s ease-in-out infinite}.workflow a:nth-child(2){animation-delay:2s}.workflow a:nth-child(3){animation-delay:4s}.workflow a:nth-child(4){animation-delay:6s}.workflow a:nth-child(5){animation-delay:8s}.workflow a:hover{background:#eaf1f8}.workflow span{font-size:13px;color:#74879b;display:block;margin-bottom:35px}.workflow strong{display:block;font-size:20px;font-weight:500}.workflow small{display:block;font-size:14px;line-height:1.5;color:#5b6b7b;margin-top:10px}.faq-list{max-width:940px}.faq-list details{border-bottom:1px solid #dce2e9;padding:23px 0}.faq-list summary{font-size:20px;line-height:1.5;list-style:none;padding-right:36px;position:relative}.faq-list summary:after{content:'+';position:absolute;right:0;font-size:24px}.faq-list details[open] summary:after{content:'−'}.faq-list details p{padding-top:20px;margin:0;max-width:820px}.callout{background:#eef3f8;border-left:3px solid #537b9f;padding:28px 32px;margin:36px 0}.callout strong{font-size:20px;font-weight:500;display:block;margin-bottom:10px}.callout p{margin:0}.editorial-image{max-width:1280px;margin:20px auto 30px;padding:0 5vw}.editorial-image img{width:100%;height:440px;object-fit:cover;border-radius:18px;display:block}.editorial-image figcaption{font-size:12px;color:#7d8896;text-align:right;padding-top:7px}.scope-picker{padding:25px 0}.segmented{display:flex;gap:6px;flex-wrap:wrap;background:#f1f4f7;padding:6px;border-radius:12px;width:fit-content;margin:12px 0 20px}.segmented button{border:0;background:transparent;transition:background .2s}.segmented button[aria-pressed=true]{background:#182235;color:#fff}.search-line{margin:0 0 40px;max-width:640px}.search-line label{display:block;font-size:18px;font-weight:500;margin-bottom:12px}input,select,textarea{width:100%;border:1px solid #c6d0da;border-radius:9px;padding:13px 15px;background:#fff;color:#25354a;font-size:16px}input[type=search]{padding:17px 20px}#search-count{display:block;font-size:14px;color:#6f7c8d;margin-top:8px}.article-layout{display:grid;grid-template-columns:260px minmax(0,760px);gap:65px}.article-toc{align-self:start;position:sticky;top:25px;border-left:1px solid #dce3eb;padding-left:24px}.article-toc a{display:block;font-size:14px;line-height:1.6;color:#627186;margin-bottom:16px}.article-toc a:hover{color:#111827}.prose section{padding:10px 0 34px}.prose h2{font-size:30px;line-height:1.25}.prose p{font-size:18px;line-height:1.85}.help-prose{max-width:820px;margin:auto}.article-tools{border-top:1px solid #dce3eb;padding-top:28px}.copy-status{display:block;font-size:14px}.planner-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:75px}.planner-grid>div:first-child{padding-top:20px}.planner{border:1px solid #dbe2ea;border-radius:18px;background:#f8fafc;padding:35px}.planner>label{display:block;font-size:14px;font-weight:600;margin:20px 0 7px}.planner>label:first-child{margin-top:0}.planner fieldset{border:0;padding:0;margin:22px 0}.planner legend{font-size:14px;font-weight:600;margin-bottom:12px}.checks{display:flex;gap:10px 18px;flex-wrap:wrap}.checks label{display:flex;align-items:center;gap:7px;font-size:14px}.checks input{width:16px;height:16px;accent-color:#182235}.planner .button{margin-top:20px}.notice{font-size:14px;line-height:1.6;background:#eef2f7;border-radius:8px;padding:18px}.number-list{padding-left:24px}.number-list li{padding:12px 0;color:#526071}#brief-result{margin-top:25px;border-top:1px solid #d0dbe5;padding-top:25px}#brief-text{white-space:pre-wrap;overflow-wrap:anywhere;font:14px/1.7 'DM Sans',sans-serif;background:white;border:1px solid #dce3eb;padding:20px;border-radius:10px}#brief-status{font-size:14px;margin:15px 0 0}.closing{padding:70px 5vw 85px;text-align:center;background:#f1f5f9;border-top:1px solid #e0e6ed}.closing h2{max-width:750px;margin:0 auto 32px}.closing .button{margin:6px}.login-layout{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:start}.login-story{border-radius:20px;background:#172133;color:#fff;padding:45px;overflow:hidden}.login-story p,.login-story .kicker{color:#c4d0df}.login-story .workflow{grid-template-columns:1fr;gap:10px}.login-story .workflow a{color:#172133;display:grid;grid-template-columns:30px 100px 1fr;gap:14px;align-items:center;padding:15px}.login-story .workflow span,.login-story .workflow small{margin:0}.login-story .workflow strong{font-size:18px}.login-story h2{font-size:42px}.login-card{max-width:500px;padding:20px}.login-card h2{font-size:38px}.login-fields{border:0;padding:0;margin:25px 0 15px}.login-fields legend{font-size:12px;color:#738092;margin-bottom:10px}.login-fields label{display:block;font-size:14px;margin:14px 0 7px}.login-fields input{background:#f5f7fa}.login-fields .button{width:100%;margin-top:22px;opacity:.5}.login-links{display:flex;justify-content:space-between;gap:20px;font-size:14px;color:#3269a8}.login-card hr{border:0;border-top:1px solid #dce2e8;margin:28px 0}.swatches{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.swatches>div{padding:50px 22px;border-radius:12px;border:1px solid #d9e1e8}.motion-paused *,.motion-paused *:before{animation-play-state:paused!important}.reveal-ready{opacity:0;transform:translateY(12px);transition:opacity .55s,transform .55s}.reveal-ready.is-visible{opacity:1;transform:none}[hidden]{display:none!important}@keyframes rule-flow{to{transform:translateX(650%)}}@keyframes stage-signal{0%,65%,100%{border-color:#dae3ec}15%,35%{border-color:#6c9abf;box-shadow:0 8px 28px #52779615}}
@media(max-width:1000px){.cards{grid-template-columns:repeat(2,minmax(0,1fr))}.split,.planner-grid{gap:35px}.workflow{grid-template-columns:repeat(3,minmax(0,1fr))}.article-layout{grid-template-columns:220px minmax(0,1fr);gap:35px}.login-layout{gap:20px}.login-story{padding:28px}.login-story .workflow a{grid-template-columns:25px 1fr}.login-story .workflow small{grid-column:2}.editorial-image img{height:370px}}
@media(max-width:700px){.inner-hero{padding:110px 22px 0}h1{font-size:44px}.inner-hero>p{font-size:18px;margin-bottom:30px}.crumb{margin-bottom:28px}.hero-rule{gap:10px}.hero-rule>span{font-size:10px}.page-content{padding:20px 22px 45px}.section{padding:35px 0}.cards,.split,.planner-grid,.login-layout{grid-template-columns:1fr}.cards{gap:16px}.card{padding:25px}.workflow{grid-template-columns:1fr 1fr}.workflow a{padding:20px 16px}.workflow span{margin-bottom:18px}.workflow strong{font-size:20px}.large-copy{font-size:22px}.article-layout{display:block}.article-toc{position:static;margin-bottom:35px}.article-toc a{margin-bottom:10px}.prose p{font-size:17px}.planner{padding:23px}.closing{padding:50px 22px}.login-card{padding:10px 0;max-width:none}.login-story{padding:30px}.login-story h2{font-size:35px}.editorial-image{padding:0 22px}.editorial-image img{height:280px}.swatches{grid-template-columns:1fr 1fr}.segmented button{font-size:14px;padding:10px}.faq-list summary{font-size:18px}.callout{padding:22px}.section-heading{margin-bottom:25px}.kicker{font-size:11px}.button{font-size:14px}.bp-site-nav{font-family:'DM Sans',Arial,sans-serif}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before{animation:none!important;transition:none!important}.reveal-ready{opacity:1;transform:none}}
/* Sector journeys */
.sector-intro{max-width:980px;padding:10px 0 25px}.sector-index{font-size:13px;letter-spacing:.12em;color:#477394;display:block;margin-bottom:24px}.business-lines{border:1px solid #d9e2eb;border-radius:18px;overflow:hidden;background:#f7f9fc}.line-tabs{display:flex;border-bottom:1px solid #d9e2eb;padding:10px;gap:8px;flex-wrap:wrap;background:#fff}.line-tabs button{flex:1;min-width:130px;border:0;font-size:15px;padding:16px 12px;background:transparent;line-height:1.4}.line-tabs button[aria-selected=true]{background:#182235;color:#fff}.line-panel{display:grid;grid-template-columns:1fr 1.1fr;gap:35px;padding:38px}.line-panel h3{font-size:32px}.growth-path{padding:25px;background:#fff;border:1px solid #e0e7ee;border-radius:12px}.growth-path>p{font-size:17px;color:#2c4057}.growth-steps{display:flex;gap:8px;flex-wrap:wrap;margin-top:30px}.growth-steps span{font-size:13px;padding:10px 12px;border:1px solid #c7d7e5;border-radius:8px;animation:stage-signal 9s ease-in-out infinite}.growth-steps span:nth-child(2){animation-delay:3s}.growth-steps span:nth-child(3){animation-delay:6s}.sector-pains{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.sector-pain{border-top:1px solid #bacbda;padding-top:24px}.pain-number{font-size:14px;color:#58809e;display:block;margin-bottom:28px}.module-tag{font-size:13px;color:#426989;background:#edf3f8;display:inline-block;padding:8px 12px;border-radius:20px}.section>.button{margin:8px 12px 0 0}.business-lines [role=tabpanel]:focus-visible{outline:3px solid #3269a8;outline-offset:-4px}
@media(max-width:800px){.line-panel{grid-template-columns:1fr;padding:25px;gap:18px}.sector-pains{grid-template-columns:1fr}.sector-pain{display:grid;grid-template-columns:40px 1fr;gap:10px}.pain-number{margin:0}.line-tabs button{flex-basis:40%;min-width:0;font-size:14px}.growth-path{padding:22px}.line-panel h3{font-size:28px}}
.case-disclosure{border:1px solid #b9d7e9;border-left:4px solid #3288b5;background:#eef7fc;border-radius:12px;padding:24px 28px;margin:10px 0 38px}.case-disclosure strong{font-size:20px;display:block;margin-bottom:9px}.case-disclosure p{margin:0;font-size:15px}.case-metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.case-metric{padding:28px;border:1px solid #c9dbea;background:linear-gradient(150deg,#fff,#ecf5fc);border-radius:18px}.case-metric h3{font-size:23px;min-height:55px}.metric-values{display:flex;gap:30px;margin:25px 0 10px}.metric-values>span{font-size:42px;font-weight:500;color:#306c98;line-height:1.2}.metric-values>span:first-child{color:#7b899b}.metric-values small{display:block;font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:#677a91;margin-bottom:8px}.case-metric>strong{font-size:22px;color:#207966;display:block;margin:20px 0}.case-metric details{border-top:1px solid #d2e0ed;padding-top:16px;font-size:14px}.case-metric details p{font-size:14px;padding-top:10px}.case-calculator{display:grid;grid-template-columns:1fr 1fr;gap:45px;background:#172d47;color:#fff;border-radius:20px;padding:40px;margin:35px 0}.case-calculator p,.case-calculator small{color:#c7d7e9}.case-calculator .kicker{color:#85d4d3}.case-calculator label{display:block;font-size:16px;margin-bottom:15px}.case-calculator input{accent-color:#66cdca;padding:0;border:0}.case-calculator strong{display:block;color:#88e3d5;font-size:30px;line-height:1.3;margin:18px 0}.case-sources{padding-left:20px}.case-sources li{margin-bottom:22px}.case-sources a{color:#28669c;text-decoration:underline}.case-sources p{font-size:14px;margin-top:8px}.case-thumbnail{width:calc(100% + 60px);max-width:none;height:190px;object-fit:cover;margin:-30px -30px 25px;border-radius:14px 14px 0 0}.case-card-stat{background:#fff;border-radius:10px;padding:14px;margin:20px 0}.case-card-stat strong{display:block;font-size:28px;color:#296f9b}.case-card-stat span{font-size:13px;color:#697c91}.case-grid .card{overflow:hidden}.case-grid h3{font-size:24px}@media(max-width:800px){.case-metrics{grid-template-columns:1fr}.case-metric h3{min-height:0}.case-calculator{grid-template-columns:1fr;gap:20px;padding:28px}.case-thumbnail{width:calc(100% + 50px);margin:-25px -25px 22px}.metric-values{gap:45px}}